There are ingredients everyone recognises: vitamin C, hyaluronic acid, retinol.
And then there are ingredients that work quietly in the background, improving the skin day after day, without irritation or drama.
Astaxanthin is one of them.
If you’ve never heard of it, you’re not alone. Yet it’s considered one of the most powerful antioxidants used in modern skincare and one we chose intentionally for our Get Up & Glow Morning Serum.
Let us explain why.
There are days when your skin looks tired, even when you’re well rested.
Not problematic. Not irritated. Just… dull.
This is the kind of skin concern that doesn’t need aggressive treatments.
It needs protection, consistency, and care.
That’s where astaxanthin comes in.
What is astaxanthin?
Astaxanthin is a naturally occurring antioxidant derived from microalgae.
It’s the pigment responsible for the soft pink tone of wild salmon and flamingos, a visual clue to how powerfully it protects living cells from environmental stress.
In skincare, astaxanthin is known for its exceptional antioxidant capacity, helping the skin defend itself against the daily factors that quietly accelerate ageing:
- pollution
- UV exposure
-
temperature changes
Rather than correcting damage after it appears, astaxanthin focuses on prevention.
Why antioxidants matter for everyday skin
Every day, our skin is exposed to invisible stressors that weaken the skin barrier and dull its natural radiance. Over time, this oxidative stress affects:
- elasticity
- tone
-
luminosity
Antioxidants help neutralise this process before it becomes visible.
What makes astaxanthin different is that it is:
- exceptionally potent
- gentle for sensitive skin
- stable and long-lasting
It works with the skin, not against it.
What astaxanthin does for the skin over time
Astaxanthin isn’t an instant glow ingredient.
Its strength lies in cumulative results.
With daily use, it helps to:
- preserve skin elasticity
- support a more even, luminous complexion
- calm skin that feels reactive or stressed
-
protect the skin barrier from environmental damage
The result is not shine, but skin that looks rested, balanced, and naturally radiant.
Why we chose astaxanthin for Get Up & Glow
When formulating our Get Up & Glow Morning Serum, we weren’t looking for a trending ingredient. We were looking for an active that aligned with our philosophy:
- slow beauty
- daily rituals
-
long-term skin health
Astaxanthin became the foundation of the formula.
In Get Up & Glow, it works alongside with selected botanicals to support skin throughout the day, especially skin exposed to climate, travel, and urban life.
It’s a serum designed to be used every morning, not just when skin feels “off”.
Who benefits most from astaxanthin skincare?
Astaxanthin is especially appreciated by people who:
- live in cities
- experience seasonal skin sensitivity
- want glow without irritation
- prefer fewer, well-formulated products
If your skin feels more tired than problematic, this ingredient makes a meaningful difference.
Glow doesn’t need to be aggressive
We believe glow comes from protection, consistency, and respect for the skin, not from forcing rapid change.
Astaxanthin reflects that belief.
Quiet. Effective. Supportive.
It doesn’t push the skin to perform.
It helps the skin stay resilient.
Discover Get Up & Glow
Our Get Up & Glow Morning Serum was created to protect, balance, and gently enhance the skin’s natural radiance, one daily ritual at a time.
→ Explore Get Up & Glow
Because the most beautiful glow is the one that builds slowly.
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